The 7-year-old Nvidia Shield TV is now $100 more expensive due to AI

Nvidia has announced a significant price increase for its Shield TV Pro, raising the cost by $100 to a new total of $299.99. Despite the device being based on 2019 hardware and utilizing an aging Tegra X1+ processor, the company attributes the hike to the broader impact of generative AI on the global technology supply chain. Nvidia confirmed that the surging demand for memory and storage components, driven by the AI boom, has led to substantially higher production costs across the industry. While the non-Pro version of the streaming box has been discontinued, the Pro model remains available at this updated price point. This move highlights how the current AI-driven market is affecting even older consumer electronics, as manufacturers struggle with component availability and rising costs for essential hardware parts like RAM and flash storage.