Nvidia Discontinues Standard Shield TV, Raises Shield Pro Price by 50%

Nvidia has officially discontinued its standard Shield TV streaming device, leaving the Shield TV Pro as the sole remaining model in the lineup. Following this change, the price of the Shield TV Pro has seen a significant 50% increase, rising from $199 to $299. Nvidia attributes this price hike and the discontinuation of the base model to rising component costs, particularly memory, which have been impacted by the broader industry shift toward AI development. Despite the aging Tegra X1 hardware, the Shield TV Pro remains a popular choice for enthusiasts due to its 4K HDR capabilities and AI upscaling. However, with the new price point and the potential for upcoming competition from Apple, analysts suggest that consumers may want to reconsider their options before investing in the device. The move reflects Nvidia's broader strategy as it pivots focus toward high-performance AI components and its GeForce Now cloud gaming service.