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Keurig’s new machine uses plastic-free compressed coffee pucks

The Verge
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Keurig’s new machine uses plastic-free compressed coffee pucks

Keurig has officially launched its new Alta coffee machine, a single-serve appliance designed to offer the convenience of traditional pod-based systems while addressing environmental concerns. The machine utilizes 'AltaRounds,' which are compressed pucks of coffee grounds encased in a plant-based, plastic-free coating. This innovation eliminates the need for the traditional plastic and aluminum pods that have long been criticized for their environmental impact. First teased two years ago, the Alta system represents a significant shift in Keurig's product strategy, aiming to reduce waste without sacrificing the ease of use that made the brand a household name. By replacing rigid containers with compostable, compressed coffee pucks, Keurig is positioning the Alta as a more sustainable alternative for coffee enthusiasts. The machine is currently available for pre-order, marking a new chapter for the company as it seeks to modernize its appliance lineup and appeal to eco-conscious consumers.

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