Foldable iPhone Ultra projected to have an average cost of $2,550

A new report from the International Data Corporation (IDC) suggests that Apple's upcoming foldable iPhone Ultra could carry an average selling price of $2,550. While initial launch prices are expected to start above $2,000, higher storage configurations will likely drive the average cost upward. Despite the premium price point, analysts predict the device will be a significant market success, with over 17 million units expected to be sold by the end of 2027. The IDC notes that Apple's entry into the foldable segment is poised to fundamentally shift the market's trajectory, potentially challenging the dominance of Samsung and Huawei. The firm anticipates that the iPhone Ultra will be a primary driver of growth in the mobile sector by 2026, helping to offset broader industry declines caused by global memory shortages and rising costs.