YouTube Unveils New AI-Powered Tools for Creators and Viewers

At the annual 'Made on YouTube' event, CEO Neal Mohan introduced a suite of AI-driven features aimed at enhancing both content creation and consumption. Key updates include 'Custom Feeds,' which allow users to generate personalized video streams via natural language prompts, and an upgraded 'Ask YouTube' chatbot that can analyze video content and provide contextual, time-stamped information. For creators, the new 'Ask Studio' mobile tool acts as an agentic editing assistant, helping with tasks like clip assembly, music selection, and hook optimization. Additionally, YouTube Music is launching 'Ask Music' to provide deep insights into artist discographies and musical influences. While these advancements raise questions regarding affiliate revenue and creator visibility, YouTube executives emphasized that the platform remains committed to the success of its creator ecosystem. These features are expected to roll out across desktop and mobile platforms by the end of the year.