What exactly is a ‘microdrama’?

RoseBerry Media has announced plans to repurpose episodes of the long-running Australian soap opera Neighbours into 'microdramas' for the short-form vertical video platform Epis. This trend reflects a growing shift in media consumption, where traditional long-form content is being recut into bite-sized, mobile-first clips designed for platforms like ReelShort and DramaBox. While Neighbours spanned 41 seasons, the initial launch will focus on specific storylines from the late 2000s. By adapting established intellectual property for vertical video, media companies are attempting to capture the attention of younger audiences who favor rapid, high-engagement storytelling. This strategy highlights the evolving landscape of digital entertainment, where legacy content is increasingly being repackaged to fit the constraints and preferences of modern social media algorithms and mobile streaming habits.