Tim Heidecker Brings His Joe Rogan Parody Show to The Onion

Comedian Tim Heidecker is reviving his satirical podcast persona, a parody of Joe Rogan, to collaborate with the satirical news outlet The Onion. Five years after his initial 12-hour viral broadcast that mocked the tropes and style of the popular bro-podcasting format, Heidecker is returning to the character. This time, the project involves a fictional promotional campaign for a supplement brand called “Crab Salts.” The collaboration marks a significant expansion for The Onion, which has been exploring new content formats since its acquisition by the digital media company Global Tetrahedron. By leveraging Heidecker’s established parody character, the partnership aims to satirize the influencer-driven supplement industry and the broader podcasting landscape. The show will continue to lean into the absurd, long-form conversational style that defined the original viral success, providing a biting critique of modern digital media culture.