Universal Music Group partners with ElevenLabs for AI-powered music creation platform

Universal Music Group (UMG) has announced a strategic partnership with AI audio startup ElevenLabs to develop a new, AI-powered music creation platform. The initiative aims to provide artists with advanced tools to experiment with generative audio technology while ensuring ethical standards. According to the announcement, the software will be built exclusively using licensed music from UMG artists who choose to participate in the program. This collaboration marks a significant step for a major record label in embracing generative AI, focusing on artist-centric tools that allow for creative exploration within a controlled, rights-managed environment. By leveraging ElevenLabs' voice and audio synthesis capabilities, UMG intends to offer its roster new ways to engage with fans and produce content, addressing industry concerns regarding copyright and unauthorized AI training by prioritizing licensed data and artist consent.