Tesla's Full Self-Driving is now called Assisted Driving in Europe

Tesla has officially rebranded its 'Full Self-Driving' (FSD) software to 'Assisted Driving' for the European market. This strategic shift comes as the automaker aims to navigate stringent regional regulatory requirements to secure broader approval for its driver-assistance features across various European countries. By adjusting the terminology, Tesla seeks to align its marketing with the functional reality of the system, which currently operates as a Level 2 driver-assistance tool rather than a fully autonomous platform. This move is part of a larger effort to expand the availability of its advanced driving capabilities in regions where regulators have previously expressed concerns over the 'Full Self-Driving' branding. The company continues to work closely with authorities to demonstrate the safety and compliance of its technology, hoping that this rebranding will facilitate a smoother path toward regulatory clearance and wider adoption among European Tesla owners.