Tesla’s ‘Full Self-Driving’ Becomes ‘Assisted Driving’ in Europe

Tesla is rebranding its controversial 'Full Self-Driving' (FSD) software to 'Assisted Driving' for the European market. This shift comes in response to ongoing pressure from European regulators and critics who have long argued that the original branding is misleading and potentially dangerous, as it implies a level of vehicle autonomy that does not exist. While the underlying technology remains the same, the name change reflects a growing global trend of increased scrutiny regarding autonomous driving claims. By adopting more accurate terminology, Tesla aims to align with European safety standards and clarify the driver's role in supervising the vehicle. This move highlights the automaker's struggle to balance its marketing strategy with the strict regulatory environments governing advanced driver-assistance systems outside of the United States.