Tesla renames 'Full Self-Driving' to 'Tesla Assisted Driving' in Europe

Tesla has officially rebranded its 'Full Self-Driving' (FSD) software to 'Tesla Assisted Driving' for the European market. This strategic shift in nomenclature comes as the automaker faces increasing regulatory scrutiny regarding the capabilities of its driver assistance systems. By moving away from the term 'Full Self-Driving,' which critics have long argued is misleading, Tesla is aligning its branding more closely with the actual functionality of its Level 2 driver assistance technology. The change has been met with a positive reception from German transport officials, with the country's transport minister now advocating for a broader, Europe-wide adoption of the software under its new, more accurate designation. This move is seen as a significant step toward navigating the complex regulatory landscape of the European Union, potentially paving the way for wider deployment of Tesla's advanced driver assistance features across the continent.