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Why asking for a phone number has become less effective in my Instagram Direct funnels

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Why asking for a phone number has become less effective in my Instagram Direct funnels

The author analyzes the changing effectiveness of marketing funnels in Instagram Direct. Two years ago, a standard scheme involving reactions to Reels comments followed by a request for a phone number in private messages showed excellent results. However, the author's current observations indicate a noticeable decline in the conversion rate of this method. The article explores potential reasons for the audience's decreased willingness to share contact information via chatbots and suggests alternative approaches to engaging with followers. The author shares personal experience in setting up automations and emphasizes the importance of adapting strategies to changing social media user behavior. This article is useful for marketers and business owners who use Instagram automation tools for lead generation, as it helps to understand current communication trends and rethink outdated sales funnel practices.

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