6 products expected at Apple's upcoming event

Apple's September 9 keynote is highly anticipated, marking the first major launch under new CEO John Ternus. The event is expected to focus on premium hardware, specifically the iPhone 18 Pro and Pro Max, which may feature the A20 Pro chip and advanced camera systems. A potential foldable device, tentatively dubbed the iPhone Ultra or Duo, remains the event's biggest mystery. Additionally, the company is expected to unveil the Apple Watch Series 12 and the latest iteration of the Apple Watch Ultra, focusing on incremental health and fitness upgrades. The AirPods 5 are also slated for an update, potentially including active noise cancellation. While software, particularly the long-awaited launch of Siri AI alongside iOS 27, remains a critical focus for Apple's competitive standing, the company appears to be reserving other major hardware refreshes, such as new Macs and a revamped Apple TV, for later in the year.