Meta introduces AI-powered game creation tools for Horizon

Meta has unveiled a new initiative to expand its Horizon social platform by simplifying game development. The company announced two primary tools: Horizon Create, a mobile application, and Horizon Studio, a browser-based platform. Both tools leverage generative AI, allowing users to build games and interactive experiences through simple text prompts. While Horizon Create is designed for quick, accessible mobile development, Horizon Studio provides more advanced, granular control for creators looking for deeper customization. This move is part of Meta's broader strategy to populate its virtual ecosystem with user-generated content by lowering the technical barriers to entry. By integrating AI-driven creation, Meta aims to attract a wider audience of non-developers to its platform, potentially increasing engagement and the variety of experiences available within the Horizon environment. The apps are expected to roll out soon, marking a significant shift in how Meta approaches platform content creation.