Lego has announced a new promotional campaign for October 2026, offering customers a 20% discount on select building sets. The initiative is designed to incentivize purchases through the company's official digital storefront. In addition to the percentage-based discount, the promotion includes perks such as free shipping on orders exceeding $35 and various exclusive gifts with purchase for users who apply the designated coupon code at checkout. These promotional strategies are part of Lego's broader effort to enhance its direct-to-consumer e-commerce experience and maintain engagement with its global customer base. Shoppers are encouraged to visit the official Lego website to review the terms and conditions associated with the offer and to explore the range of eligible products currently available for the discount.
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