How to redesign a B2B product without breaking familiar user workflows

Dasha, a product designer at Okdesk, shares her experience in updating the interface of a mature B2B product under constraints of limited research and analytics tools. The core challenge was that the interface had become cluttered and inconsistent over time, hindering new users. However, a complete redesign was not feasible due to the risk of disrupting the workflows of experienced users who perform tasks almost automatically. The author outlines a strategy for incremental changes, selecting priority scenarios for redesign, and validating design decisions. The focus is on preserving user habits while improving the platform's usability. This article is valuable for product designers and managers working with complex enterprise systems where workflow stability is critical for business efficiency.