In India, the new iPhone can arrive faster than a pizza

Apple's latest iPhone 18 Pro series has seen an unprecedented surge in demand across India, with availability becoming increasingly scarce just hours after its official launch. The rapid depletion of stock is largely attributed to the country's booming quick-commerce sector, where platforms are competing to deliver the flagship devices to customers in record time. This trend highlights the growing integration of high-end consumer electronics into the instant-delivery ecosystem in India. While the speed of these deliveries has impressed many consumers, the limited supply has led to patchy availability across major urban centers. Analysts suggest that this phenomenon underscores both the massive appetite for Apple products in the Indian market and the logistical efficiency of local quick-commerce startups. As the initial excitement settles, Apple is expected to ramp up distribution to meet the high demand, though the rapid-delivery model remains a defining feature of the current product rollout.