Google to discontinue custom domain 'send as' feature in Gmail by January 2027

Google has officially announced that it will discontinue the 'send mail as' feature for custom domains in Gmail, effective January 2027. This functionality, which allowed users to send emails from their personal Gmail accounts using addresses associated with third-party domains via SMTP, will no longer be supported. Google is advising users who rely on this feature for their professional or personal branding to migrate their email hosting services to Google Workspace or alternative providers that offer native support for custom domain email management. The decision marks a shift in Google's strategy to streamline its consumer-facing email services and encourage users toward more robust, integrated business solutions. Users currently utilizing this feature are encouraged to plan their transition well in advance of the 2027 deadline to ensure continuity of their communication workflows and avoid potential service disruptions.