Apple Pay finally arrives in India on a limited basis

Apple has officially launched its digital payment service, Apple Pay, in the Indian market. This long-awaited expansion marks a significant step for the tech giant's financial services footprint in one of the world's largest mobile markets. However, the rollout is currently restricted to a limited scope, as the service only supports credit and debit cards issued by Axis Bank at this time. Users with compatible Apple devices can now add their Axis Bank cards to the Wallet app to facilitate contactless payments. While the current availability is narrow, industry analysts expect Apple to gradually expand its partnerships with other major Indian financial institutions to broaden the service's reach. This move positions Apple to compete more directly with established digital payment platforms already operating within India's rapidly evolving fintech ecosystem.