Apple event: 77% of our readers expect iPhone price hikes

As Apple prepares for its upcoming 'Surprise and Shine' event on September 9, anticipation is building for the first major product launch under new CEO John Ternus. Mashable conducted a reader survey to gauge expectations for the event, which marks a significant transition for the company. A clear majority of 77 percent of respondents anticipate price increases for the upcoming iPhone 18 Pro Max, citing global memory shortages and broader economic trends. Additionally, 65 percent of readers expect former CEO Tim Cook to make an appearance during the keynote. The survey also touched on potential new hardware, such as a rumored foldable device, and the format of the presentation. With the event set to stream from Apple Park, observers are eager to see if the company will return to traditional stage presentations or maintain the pre-recorded format established during the pandemic.