When is the next Prime Day? Here's when to shop Amazon's fall sale

Amazon has announced its upcoming fall shopping event, officially titled 'Prime Big Deal Days,' scheduled for October 6 and 7, 2026. Often referred to as 'October Prime Day,' this 48-hour event serves as a significant retail milestone following the main summer Prime Day. While the primary Prime Day remains the company's flagship annual sale, Amazon has expanded its promotional calendar to include events like the Big Spring Sale and this fall iteration. Consumers can expect deep discounts on a wide range of consumer electronics, including Amazon devices, Apple products, smartwatches, and home appliances. Although the official sale lasts two days, early deals are expected to appear in the preceding days. Analysts suggest that this event is a prime opportunity for shoppers to secure tech products at prices comparable to Black Friday, making it a key date for those looking to upgrade their personal hardware.