When does Prime Big Deal Days start? Key dates, times, and details for October Prime Day shopping.

Amazon has announced the return of its Prime Big Deal Days event for 2026, scheduled to take place in early October. The 48-hour shopping event, often referred to as October Prime Day, will officially begin on Tuesday, October 6, at 3:01 a.m. ET and conclude on October 8 at 3:01 a.m. ET. This event serves as a mid-season sale between the summer Prime Day and the upcoming Black Friday period. Amazon plans to release new deals every five minutes, covering a wide range of consumer electronics, including Apple products, TVs, noise-cancelling headphones, and Amazon's own hardware like Echos and Fire tablets. While the event is exclusive to Prime members, experts recommend using price-tracking tools to verify the value of discounts. Shoppers are encouraged to act quickly on time-sensitive lightning deals as the company prepares for the busy holiday shopping season.