Revenue +49%, but it's not thanks to AI: analyzing the AI ecosystem of a Wildberries and Ozon seller

A cosmetics manufacturer with a monthly turnover of 45 million rubles analyzed the implementation of AI tools for its Wildberries and Ozon operations. Over six weeks, a team of six implemented 26 automations, resulting in a 49% revenue increase. However, the authors emphasize that this growth should not be attributed solely to AI. The article details the corporate AI architecture, the automation process, and discovered vulnerabilities, including a critical financial data leak via a public link. The authors share their performance measurement methodology and candidly discuss failures. This report covers the interim period from August 11 to September 22, 2026. A follow-up analysis is scheduled for three months later, which will provide a more objective assessment of the long-term impact of these technologies on the company's business processes.