Uber rival inDrive scales beyond ride-hailing to capture more consumer spending

Global ride-hailing platform inDrive is aggressively diversifying its revenue streams as it looks to capture a larger share of consumer spending. The company, which competes directly with Uber in various international markets, has successfully launched an advertising business that is gaining significant traction. Since its pilot program in July 2025, inDrive’s ad platform has delivered over 2 billion impressions and currently supports more than 2,000 active paying advertisers on a monthly basis. This strategic pivot marks a broader shift for the startup, moving beyond its core ride-hailing services to build a multi-faceted digital marketplace. By leveraging its existing user base, inDrive aims to create a sustainable ecosystem that integrates advertising with its transport and delivery services, ultimately increasing the lifetime value of its customers and strengthening its competitive position against larger incumbents in the global mobility sector.