Try Amazon Prime for free for 30 days to get access to October Prime Day 2026

Amazon has announced that its annual "Prime Big Deal Days" shopping event will return this October, scheduled for October 6 and 7, 2026. The 48-hour sale is exclusive to Amazon Prime members, offering discounts across 35 product categories, including major brands like Apple, Samsung, and Sony. For those without an active subscription, Amazon is offering a 30-day free trial, which provides immediate access to the sale event along with standard membership perks such as free shipping, Prime Video, Amazon Music, and Grubhub+ benefits. To qualify for the trial, users must not have had an active membership within the last 12 months. The event serves as an early start to the holiday shopping season, allowing consumers to secure deals before the traditional Black Friday period. Existing members can also explore the Prime Visa card for additional rewards, including a $150 sign-up gift card and 5% cash back on Amazon purchases.