Trump's 'Super Intelligence' rebranding gains traction in US as government mandates shift

Following the signing of Executive Order 14434, the US government has officially begun transitioning from the term 'artificial intelligence' to 'super intelligence.' President Donald Trump has publicly advocated for this rebranding, labeling those who continue to use the term 'artificial intelligence' as 'the enemy.' Google Trends data indicates a significant threefold increase in search interest for 'super intelligence' within the United States, suggesting that the administration's push is influencing public discourse. Despite this shift in rhetoric, some government digital infrastructure, such as the ai.gov domain, remains unchanged. The administration maintains that this terminology shift aims to frame the technology in a more positive light, viewing it as a critical component of national competitiveness. While the term has gained domestic momentum, international interest remains largely unaffected, highlighting a growing divergence in how the technology is branded and perceived globally.