During his recent UN General Assembly address, President Donald Trump proposed rebranding 'artificial intelligence' to 'Super Intelligence,' arguing that the term 'artificial' implies the technology is fake. However, critics suggest the new label is misleading and carries excessive cultural baggage, ranging from superhero tropes to pop-culture references that fail to capture the reality of the technology. The article argues that the term 'artificial' was more honest, as it acknowledged the manufactured nature of the systems. Furthermore, the piece highlights that current AI infrastructure faces significant challenges, including high energy and water consumption, ethical concerns regarding copyright infringement, and the displacement of human labor. Rather than a 'super' advancement, the author characterizes AI as being in a state of 'superposition'—a chaotic mix of potential benefits and significant economic and societal threats that the new branding fails to address.
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