The latest MacBook Pro and Ultra rumors: What we know about Apple's OLED touchscreen Macs

Apple is reportedly preparing to launch a new MacBook Ultra, marking the company's first foray into laptops with OLED touchscreens. According to Bloomberg's Mark Gurman, the device is expected to arrive around October 27, 2026, alongside an updated M6 MacBook Pro and iMac. This shift represents a significant strategic pivot for Apple, as executives have historically dismissed the idea of touch-enabled laptops, favoring the iPad for touch input. The new MacBook Ultra is expected to target creative professionals, potentially featuring high-end processors and a premium price point, possibly starting around $2,999. While Apple has previously experimented with the Touch Bar, this full touchscreen integration would be a major hardware evolution. The release will likely be accompanied by an online presentation, as Apple continues to refine its hardware lineup to compete with high-end Windows alternatives like the Dell XPS 14.