The 8 best 65-inch TVs to buy in 2026, from budget sets to stunning OLEDs

As the holiday shopping season approaches, experts highlight October and November as the optimal months to purchase a new television. Despite the premium cost of flagship models, which can exceed $3,000, major retailers like Amazon, Best Buy, and Walmart are offering significant discounts, with potential savings reaching up to $1,200. In addition to seasonal sales, the television market is undergoing a notable structural shift. Starting in January 2026, TCL has taken over the manufacturing and pricing operations for Sony's home entertainment division. While the iconic Bravia branding and Sony's proprietary picture processing technology remain intact, this partnership aims to combine Sony's premium quality with TCL's expertise in budget-friendly production. This strategic move is expected to make high-end home entertainment more accessible to a broader consumer base by 2027, marking a significant evolution in the competitive landscape of consumer electronics.