Social Ferris Wheel: Sanity as a Centralized Content Hub

Entrepreneur Anna Villarreal has developed 'Social Ferris Wheel,' a workflow optimization system that consolidates business social media management into a single Sanity content lake. Designed for solo operators, the project integrates a custom Sanity Studio with an AI-driven agent powered by Claude. This agent drafts seasonal social media posts by analyzing shop data and a knowledge base via the Sanity Context MCP. The system emphasizes human oversight, featuring a dedicated review queue within the store's admin dashboard to prevent automated errors. Key technical features include prompt caching to reduce API costs, a robust preflight check system to ensure content compliance across platforms, and a decoupled architecture where the publisher runs on Vercel. By treating the entire publishing workflow as structured data, the project ensures consistency and quality control, allowing for efficient, multi-platform content management while maintaining strict human approval gates.