Code development speed is no longer a deficit. Profitable ideas are.

For decades, IT management focused on optimizing developer productivity, viewing code output as the primary metric of success. However, with the advent of generative AI, software development has become significantly cheaper and faster. This has led to an unexpected outcome: companies are mass-producing MVPs and features that often fail to find market demand. The article highlights that the bottleneck in the modern industry is no longer a lack of development capacity, but a shortage of high-quality, profitable ideas. Now that technical implementation is no longer a barrier, businesses must rethink their product strategies and user needs analysis to avoid wasting resources on unnecessary products. The author concludes that success in the AI era depends on the ability to identify valuable ideas rather than the speed of writing code.