Roku’s OLED TVs are up to $400 off during Prime Day, starting at $700

Amazon has brought back significant discounts on Roku’s debut OLED television lineup as part of its October Prime Day event. The 55-inch Pro Series OLED model is currently priced at $699.99, representing a 30 percent reduction from its standard retail price. These televisions, which mark Roku’s first foray into OLED display technology, were previously discounted earlier this month before the promotion briefly expired. The current sale offers consumers a chance to acquire the high-end display technology at a more accessible price point. The deal is available exclusively through Amazon for the final day of the Prime Day event. This promotion highlights Roku's ongoing effort to compete in the premium television market by leveraging aggressive pricing strategies during major retail shopping windows.