Prime Day Kindle deals are in their final hours: I test e-readers for a living, and all my faves are on sale

Amazon's October Prime Big Deal Days event is nearing its conclusion, offering significant discounts on the 2024 Kindle lineup. Following a series of price increases earlier this year, these sales effectively roll back recent hikes, making it an opportune time for consumers to purchase e-readers. Featured deals include the Kindle Paperwhite Signature Edition, currently priced at $169.99, and the basic Kindle (2024) at $103.99. Other models, such as the Kindle Colorsoft and the Kindle Scribe, are also seeing price reductions. Experts note that while these are not necessarily all-time low prices due to the recent MSRP adjustments, they represent the best value currently available. The sale is scheduled to end at 11:59 p.m. PT tonight. Consumers are encouraged to act quickly, as these deals are not expected to persist beyond the event window, and no discounts are currently applied to the newly released 2026 models.