After 11,000 users from Reddit: how Rezi sought growth through SEO

The resume-building service Rezi shared its experience in scaling after a successful launch on Reddit, which brought the project its first 11,000 users. The article details the strategy of transitioning from viral marketing to long-term growth through search engine optimization (SEO). The Rezi team analyzes the process of selecting key pages for promotion, choosing tools for search traffic analysis, and methods for content optimization. The author invites readers to study this case as a guide for developing their own SaaS products, emphasizing the importance of a systematic approach to SEO in the early stages. The article provides a practical breakdown of the marketing tools and tactics that helped the startup strengthen its market position and attract a steady stream of organic traffic, which is critical for the survival and scaling of any modern cloud-based service.