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Nearly 6,000 views and zero customers: how I search for users for my bot builder

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Nearly 6,000 views and zero customers: how I search for users for my bot builder

The author shares their personal experience in promoting a SaaS product—a Telegram bot builder. Despite the success of a previous technical article on Habr, which garnered nearly 6,000 views, it did not lead to any actual sales. The developer admits that while they possess strong skills in programming and code optimization, they have encountered significant difficulties in marketing and finding their first paying customers. The article details the attempts made to attract an audience, an analysis of mistakes, and the project's future development strategy. The author highlights the gap between technical product implementation and commercialization, inviting the community to discuss methods for finding product-market fit for small automation tools. This article serves as a useful case study for indie developers facing the challenge of a lack of demand for their technically sophisticated solutions.

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