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Why manipulating behavioral factors still boosts websites in Yandex

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Why manipulating behavioral factors still boosts websites in Yandex

This Habr article analyzes the controversial topic of manipulating behavioral factors in the Yandex search engine. The author notes that there are many myths surrounding this issue: some experts claim that artificially improving click-through rates, time on site, and page depth directly affects ranking, while others insist that Yandex's algorithms have long learned to effectively recognize and neutralize such manipulations. The material examines why, despite the search engine's claims about fighting manipulation, many webmasters continue to use these methods to promote their resources. The author calls for a deeper understanding of how ranking algorithms actually work and critically evaluates popular theories, inviting readers to consider whether observed results are the success of manipulation or mere coincidence. The article serves as a starting point for a discussion on the future of SEO in the context of constantly improving search engines.

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