Performance, Influencers, and AI: A Case Study on Marketing Optimization in Travel

Denis Smetnev presents a case study on optimizing marketing strategy for a travel company. Initially, the project showed low efficiency with a ROMI of -35% and a lead cost exceeding 2,500 rubles. The team implemented a comprehensive approach combining performance marketing, influencer collaboration, and AI-driven creative generation. As a result, they achieved significant improvements: ROMI rose to 141%, the cost per lead dropped to 1,500 rubles, and lead volume increased nearly fourfold. Furthermore, with a campaign budget of less than 400,000 rubles, they generated over a million views through influencer content. This case demonstrates the effectiveness of integrating neural networks into advertising creative processes to boost conversion rates and reduce customer acquisition costs in the highly competitive travel niche.