Mistakes of analysts designing systems for themselves

The article examines a common problem in systems analysis: creating tools that seem logical to the developer but prove ineffective for end users. The author analyzes the reasons for the gap between a specialist's theoretical expectations and real-world workflows. The focus is on the phenomenon of 'phantom users'—fictional personas that do not reflect actual needs or behavioral scenarios. The material offers practical recommendations to prevent such errors, emphasizing the importance of deep immersion in the user's context and conducting qualitative research. The article encourages analysts to move away from subjective 'self-centered' design in favor of a user-oriented approach, which helps create more intuitive and useful systems. This guide is useful for both novice analysts and experienced professionals seeking to improve the quality of the products they design.