Oppo aims to challenge Apple and Samsung in Europe with AI-driven strategy

Oppo is planning an aggressive push into the European premium smartphone market, aiming to challenge the long-standing duopoly of Apple and Samsung. According to Elvis Zhou, CEO of Oppo Europe, the company intends to offer a differentiated experience rather than competing on price. Despite current market challenges and declining sales across the industry, Oppo has identified three key trends to support its growth: the increasing preference of young consumers for online purchasing, a reliance on organic social media testimonials over traditional advertising, and the growing influence of AI tools in the decision-making process. Oppo believes that by focusing on product features and user experience, AI chatbots like ChatGPT will help surface their devices to consumers who prioritize technical specifications. As Oppo prepares to launch its next flagship, the Find X10 Pro Max, it hopes these shifts in consumer behavior will help it gain a stronger foothold in the European market.