OpenAI tests product cards with labels in ChatGPT search results

ChatGPT has introduced a new feature: search results now display product cards with color-coded labels. A green marker highlights the "best overall" option, while gray badges indicate specific criteria such as "best for beginners" or "best cushioning." These elements stand out visually from the text, which experts believe is intended to increase click-through rates (CTR). SEO specialist Brodie Clark was the first to notice the update, sharing screenshots on X. This change is an evolution of OpenAI's earlier experiments with search result display formats. The introduction of such labels could significantly alter how users interact with commercial queries within the chatbot, bringing the ChatGPT interface closer to traditional marketplaces and sales-oriented search engines.