One Big Number: How Fintechs Are Redesigning the Home Screen Around the Balance

Major fintech companies like Revolut, T-Bank, Sber, and Yandex Pay are actively transforming their mobile app interfaces. The main trend is a shift toward minimalist design, where the central element is 'one big number'—the user's current balance. In this architecture, secondary products and service showcases are moved downward, freeing up space for primary actions. The author analyzes why simplifying the home screen is a significant challenge for product teams, requiring a bold departure from cluttered interfaces. The article also examines the complexity of maintaining two parallel versions of the home page, which becomes a distinct task when scaling a service. The shift toward focusing on the balance reflects fintechs' desire to make the user experience more intuitive and focused on key financial information, requiring developers and designers to take a 'leap of faith' when removing unnecessary elements from the screen.