Do you need a DevRel tool if the user only logs in once a quarter?

In this article, Vika, an HR manager at Sinimex, shares her experience with automating DevRel processes. For three years, the team built their technical brand by tracking engineer activities, conference talks, and article writing using simple spreadsheets. The author analyzes the feasibility of implementing specialized automation tools when employees interact with the system very infrequently, such as once a quarter. The piece raises questions about the ROI of complex DevRel platforms for companies whose processes have not yet reached a scale requiring rigid automation. The Sinimex experience demonstrates how finding a balance between manual management and software implementation helps save resources and team time, avoiding redundant technological solutions in IT brand management.