New GPT-6 builds ChatGPT responses from charts, buttons, and forms. OpenAI has not disclosed how brands get featured

With the release of GPT-6 updates, ChatGPT has begun integrating interactive elements like charts, forms, and buttons into its responses. This innovation raises questions for SEO and marketing professionals regarding how brands can be featured in these blocks. Currently, OpenAI has not disclosed clear criteria for selecting content for these interfaces. There is a hypothesis that priority is given to sites with well-structured data, echoing documentation for ChatGPT Shopping, but there are no official ranking rules yet. Experts recommend that site owners focus on data optimization and verifying how the AI interacts with their resources. Despite the lack of transparent algorithms, understanding how ChatGPT works is becoming critical for maintaining brand visibility in the era of generative search, where AI responses are increasingly replacing traditional search engine results.