Most US Adults Are Hesitant to Use AI for Holiday Shopping, Survey Reveals

A recent survey indicates that while consumer interest in using artificial intelligence for holiday gift discovery has grown compared to last year, significant hesitation remains regarding the technology's role in financial transactions. While many shoppers are open to leveraging AI tools to generate gift ideas or streamline their search process, a clear majority expressed discomfort with allowing AI bots to manage sensitive payment information. The findings highlight a persistent trust gap between the convenience offered by generative AI and the security concerns held by the general public. As retailers increasingly integrate AI-driven shopping assistants into their platforms, the data suggests that adoption may be hindered unless companies can effectively address privacy and security anxieties. Ultimately, while AI is becoming a more common tool for inspiration, human oversight remains the preferred standard for completing actual purchases.