Microsoft launches 'break up with your MacBook' trade-in offer for Surface Laptop Ultra

Microsoft has introduced a new trade-in promotion for its recently launched Surface Laptop Ultra, explicitly targeting Apple MacBook users. The campaign, which encourages customers to "break up with your MacBook," offers up to $1,000 in credit toward the new device. However, analysis of the program reveals that trade-in values are significantly lower than market rates for most used hardware. For instance, a 2020 MacBook Pro may only yield $45, while even recent models offer modest returns compared to selling on the secondary market. While the initiative aims to attract defectors to the Windows ecosystem, critics and users have noted that the offer may appear desperate and financially unappealing. Microsoft’s trade-in partner also reserves the right to adjust final valuations based on device condition, leading to potential discrepancies between initial estimates and final payouts. The offer is currently limited to the United States.