Microsoft is phasing out the ‘Copilot Plus PC’ branding

Microsoft appears to be moving away from its 'Copilot Plus PC' branding, a label introduced just over two years ago to highlight laptops equipped with advanced AI capabilities. According to reports from Windows Central, both Microsoft and its partner Qualcomm are distancing themselves from the specific marketing term. The 'Copilot Plus PC' designation was originally designed to signify that a device possessed the necessary NPU power and AI-driven features to run advanced Windows tasks locally. While the underlying technology remains a focus for the company, the branding shift suggests a potential change in strategy regarding how Microsoft communicates AI integration to consumers. The move follows a period of mixed reception regarding the necessity of the label for high-end Windows hardware. It remains to be seen how Microsoft will rebrand its AI-focused hardware initiatives moving forward as it continues to integrate Copilot features across its ecosystem.