Meta Unveils Third-Generation Ray-Ban Smart Glasses Starting at $249

At Meta Connect 2026, CEO Mark Zuckerberg introduced the third generation of Meta Ray-Ban smart glasses. The new lineup focuses on accessibility and personalization, with the Adventurer style starting at a more competitive $249. The collection has expanded to 51 style combinations, including new Aviator, cat-eye, and rounded frame designs. Key technical upgrades include six microphones for improved voice clarity in noisy environments and advanced Dolby Atmos spatial audio capture. Practical design improvements, such as adjustable temple tips, aim to provide a better fit for users. Meta is also leveraging celebrity partnerships, including new collaborations with Lisa from Blackpink and expanded options for the Kylie Jenner collection. By combining a lower entry price with a broader range of aesthetic choices and enhanced audio performance, Meta is positioning its smart glasses as a more practical and mainstream consumer device.