Meta’s Muse Charm looks like a Tamagotchi, but it’s tapping into a much newer trend

Meta has introduced a new AI-powered gadget called the Muse Charm, which features a compact, dangling form factor reminiscent of a 90s-era Tamagotchi. Despite its retro aesthetic, the device is strategically designed to align with current Gen Z fashion trends, specifically the growing popularity of bag charms and the integration of technology into personal accessories. By blending artificial intelligence with wearable fashion, Meta aims to position the Muse Charm as more than just a functional tool, but as a stylish lifestyle statement. The device reflects a broader industry shift where tech companies are moving away from traditional screen-heavy designs toward more subtle, aesthetic-focused hardware. As Meta continues to explore the intersection of AI and consumer electronics, the Muse Charm serves as a test case for whether users are ready to embrace AI companions that function as both digital assistants and fashion-forward accessories.