Meta is starting an enterprise business to justify its massive AI spending

Meta is pivoting toward a new enterprise-focused strategy as it seeks to monetize its heavy investment in artificial intelligence. The company, which has spent billions on its Llama models and related infrastructure, is now looking to offer these AI products and services directly to other businesses. By transitioning from a purely consumer-facing social media giant to a B2B provider, Meta aims to demonstrate a clear return on investment to its shareholders. This move signals a broader shift in the tech industry, where major players are increasingly competing to provide the foundational AI tools that power enterprise operations. While Meta has historically relied on advertising revenue, this enterprise push represents a significant diversification effort, leveraging its open-source Llama ecosystem to capture market share in the rapidly growing corporate AI sector.