Which CRM is best for business: Bitrix24, amoCRM, or another system?

The author, who has three years of experience in CRM implementation and over 70 successful projects, analyzes the perennial question of choosing the right solution for a business. In today's market, companies often face a choice between giants like Bitrix24 and amoCRM, but there is no universal answer. The article examines key criteria for selecting software, considering business process specifics, scalability, and team needs. The author emphasizes that the success of an implementation depends not only on the platform's functionality but also on the quality of integration settings tailored to specific company tasks. This publication aims to help managers and business owners structure their approach to selecting a CRM to avoid common pitfalls and ensure long-term efficiency in system maintenance after launch.